Andy Hauge the scaling comes from how detail is introduced. At the basic level, you get a noun, which gives you stats/tokens. Next level you get an adjective to modify that noun, which bumps a single stat, and you get a knack related to your noun (class), which requires you read a little. The advanced version gives you a verb, which includes another bit of reading. At that level, your companion (the pretty pony, the robot dog) can use an ability as well.

Basically you give each player what they can handle, which mostly just expands their play options.