This is all helpful stuff, I should note. The follow-up book is in the works, and I’ll likely organize it differently.
One of the biggest post-demo notes I get from new players is some variant of “Dude this game is so different than anything I’ve played, I can’t fathom how you would ever even begin to explain it to an existing gamer.” And yeah, it’s something I had to think about right up until I okay’d the final layout.