Actually the “Sad Things on Index Cards” was Adam Koebel’s poetry! We were at PAX East a few years back with the Burning Crew folks, talking about something or other, and IIRC the scene was we were simply amazed at all the awesome gaming going on: Board games over there, D&D/Pathfinder tables over there engaging in exciting adventures, and “over here… uh… people writing sad things on index cards…”

I couldn’t stop laughing: Wrote it down, and made it the S-G tagline as soon as I had a stable internet connection.