When literally 24.5 million of the 25 million dollar RPG industry (http://icv2.com/articles/markets/view/32102/hobby-games-market-climbs-880-million )is trad-rooted games it is perhaps the trad gamers who are on to the engaging thing.

To help anyone who is missing the point – the story/themes/ what you dooooooo is emergent from play .