Agreed – likely very few people would pick up, learn, and play Fiasco if they saw it on display at a game store – which is the same story for DnD (which has enough cache and renown to get would-be DMs over the hump)

But I think the people that would learn Fiasco in store do exist. A vicious cycle of self-selecting supply and demand means that game stores stock what is safest, and those that visit are likely not looking for the indie stuff. The niche indie players learn that the stores just don’t care about their niche interests, stop patronizing those stores, and the store doesn’t feel any pressure to stock the niche stuff for non-existent niche patrons.